FULL - FUNNEL COPYWRITER & CREATIVE STRATEGIST FOR DTC AND SAAS
I'm Adaramola Olabode. I build the strategy, engineer the messaging, and write every word that moves your audience from first impression to paying customer across every stage of your DTC or SaaS product funnel.
Revenue is coming in.
And you know the funnel
could be doing more.
$1M+
Revenue generated
across client funnels
4.8x
ROAS on a DTC
skincare paid campaign
$340K+
First launch window
for a course creator
23%
Trial-to-paid conversion
for a SaaS product
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The honest truth
Good copy in a broken funnel
is still a broken funnel.
New copy goes in. The numbers barely move. So the budget gets cut. A different writer gets hired. Same result. The problem keeps getting treated like a writing problem when it was never that.
The real issue is almost always the same. A gap between where your audience is mentally and where they need to be before they will buy. That gap lives in the strategy. In how each stage connects to the next. In what the messaging does to someone's thinking between the first touchpoint and the final decision.
Fix the strategy. Engineer the right shift at every stage. Then write the copy. That is the difference between a funnel that technically runs and one that compounds.
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What I do
Email sequences
Onboarding, nurture, sales, and retention sequences engineered to move people, not just inform them.
Strategy and copy.
Both. Together.
Every project starts with research and ends with results. The writing is the last thing that happens. After the audience psychology is understood, the funnel architecture is mapped, and every touchpoint has a clear job to do.
Full-funnel copy
Every stage built as one connected system. Ads, emails, landing pages, sales pages, checkout.
Landing and sales pages
Pages that earn their conversion rate, built on research, not templates.
Ad copy and UGC scripts
Scroll-stopping creative for paid channels. Facebook, Instagram, TikTok, LinkedIn.
Creative strategy
Campaign architecture, messaging hierarchy, and emotional journey design for brands that need a system thinker.
Funnel audit
A complete diagnosis of what is actually stopping your funnel from converting, before a word of copy is written or changed..
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The process
The FIRE Framework.
How every project runs.
Before a word gets written, the thinking has to happen. Every project, one piece or a full funnel, runs through the same four-stage process. This is what separates copy that converts from copy that just exists.
RUN
The copy itself. Every word engineered to move your audience one step closer to yes. Ads, emails, pages, scripts, all working as one system.
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EVOLVE
After launch, I stay in the data. What to tighten, what to test, what to scale. The funnels that compound are the ones that never stop getting sharper.
Ignite
The strategy stage. Campaign architecture, messaging hierarchy, emotional journey mapping. Every touchpoint gets a clear job before anything gets written.
FIND
Deep audience research and funnel auditing. Real friction points, real objections, the actual gap between where your audience is and where they need to be.
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R
E
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Client results
4.8x ROAS
DTC Skincare · Paid Ads
Ads were running but conversions were flat. We rebuilt from the audience psychology up. New angles, new funnel architecture, new copy at every stage. 2,800 orders in 60 days.
23%
SaaS Product · Trial to Paid
A SaaS product had free trial users disappearing without converting. The onboarding sequence was rebuilt around proper belief sequencing. Trial-to-paid hit 23%.
$340K+
Online Course · Full Launch
Full launch built as one system. Sales page, email sequence, and ads written together with one narrative thread. 412 students enrolled in the first window.
34% repeat purchase rate in 60 days. $180K repeat revenue over 6 months. 28% review rate. Our previous sequence was getting 11% repeat purchases and maybe 8% reviews if we were lucky. This thing is a money printer now.
WILLIAM
E-commerce client
3.2% conversion, $42 cost per acquisition, 4.8x ROAS. 2,800 bottles sold in 60 days from one ad and the anti-aging hook stopped people exactly like you said it would. Appreciate you man, this was huge.
INAYA
DTC skincare client
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Who this is for
Built for brands that are scaling, not starting.
The brands I do my best work with are DTC brands and SaaS products that have real traffic and a funnel that should be performing better than it is. They want someone who thinks through the whole system before touching the keyboard.
If that is where you are, the next step is simple.